Blog

Insights, methods and case studies on AI in business

All AI & Strategy Methods Case Studies Ecosystem Opportunities What it changes for you

The token: the new unit of measurement your CFO doesn't know about yet

Artificial intelligence has created a new unit of measurement: the token. Invisible and still unknown to most business leaders, it structures a multi-billion market and determines the real cost of AI in business. Understanding tokens means understanding what AI will actually cost — and how to control that budget.

AI & Strategy

People no longer search the Internet like before — what it means for your business

More and more users ask questions directly to AI rather than going through Google. This behavior shift transforms business visibility online. If your visibility strategy relies solely on traditional SEO, you risk becoming invisible to a growing share of your prospects.